Sport Beads - Mardi Gras - Sports Sports Necklaces - Game Day Merchandise

About Sport Novelties

VarienThe evolution of Sport Novelties began as a retail store, Sports Card Emporium. Founded in 1991, the store specialized in selling sports cards, memorabilia, and trend items popular with younger adults. Sales growth potential, particularly in novelty trends, led founders to explore a new business model and new channels of distribution – most notably professional, collegiate, and high school teams and concessions. In 1999 Sport Novelties shifted from consumer sales to a true wholesale business-to-business platform.

Sport Novelties also initiated its online presence in 1999. Inspired by the most popular product in the history of their assortment, became an online headquarters for trend-right sports novelties and sport-themed Mardi Gras beads.

Since its inception, Sport Novelties has evolved into a successful manufacturer, importer, and B2B wholesaler of trend-right sports novelties. Our roots in consumer sales give us a unique perspective in the challenges faced by retail buyers. This insight and experience has resulted in the successful development of a team color line that sport fans love. Today, our products are mainstay items at sports venues, college campuses, and retailers across the country.

Our continuing mission - to be the wholesale sport novelties resource of choice for unique team color merchandise for retailers across the country.

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